LendingTube Logo Design Contest

LendingTube has selected their winning logo design.

For $300 they received 91 designs from 28 different designers from around the world.
Contest
Logo Design Brief
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DreamscapeMarketing
United States

What We Do

The company LendingTube is an online directory of mortgage lenders and real estate industry service providers that provides a full video for every listing member of its directory; combining the idea of youtube.com, with the idea of YellowPages.com and applies it to a single industry---in this case, mortgages.

Industry

Financial

Top Three Things to Communicate

#1 - VERY modern (web 2.0 styling, cool effects, web-based company)
#2 - Combine video concept, with financial/loan concept
#3 - This is the new way america shops for loan providers

Our Target Audience:

Tech-savvy mortgage applicants looking to find a local bank or lender to provide them with home loan services. Ages will be mostly 25-45 both male and female. Income will be $50,000/yr and up. Occupations and educations will vary. These website visitors will be up to date on search engine function as well as how to keep their identities secure online. They want to educate themselves on the mortgage and lending process through our website and make an educated selection of the service provider that they choose from our directory.

Color Preferences

Bright/Light Green, Navy Blue, Silver, Light Blue, Red

NO yellow/purple/pink/orange

Our Ideas and Additional Information:

www.Mint.com has a nice logo and is very web 2.0.

Combine web 2.0 styling with corporate styling.

Themes

Secure
Modern
Refined

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Contest Entries

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Discussion

Discussion

DreamscapeMarketing
United States
Try to combine Examples # 3, 6, 8, 9 ....I like the web 2.0 feel of them all....we just need to succeed in showing imagery for homes, finance, and web/video in one logo. Also consider imagery for online directories like yellowpages.com maybe.
13 years ago
DreamscapeMarketing
United States
Work with capital letters for "L" in Lending and "T" in tube. Or use ALL capital letters, whatever looks better. Rounded fonts look good.
13 years ago
DreamscapeMarketing
United States
Try to keep these designs in "web 2.0" styling. Shiny, 3-D surfaces, gradients, like ex #6, 8, 12, 13
13 years ago
Ivan Fortunov
Bulgaria
This post was used on a different competition to highlight some rules of the LT (previously posted by Dazzle - Moderator for LT)

" March 22nd, 2009, 11:48am
How are you doing ? hope you are doing great. As this contest is about to come to an end, and you will be chosing the best new logo for your company, i just wanted to have your attention to some important point that you might be aware of or might not. I hope i am not miss understood by pointing out this to you and that you understand.

When the contest ends and you have made your mind and desicion about the winner logo, the winner gets the 1st place, but the 2nd and 3rd place and going on forward, 4th, 5th, 6th , etc , each one or slot should be filled with a seperate designer and different concept you found second best, third best to follow etc.

This helps towards us designers ranking and also it is a way from you to show your appreciation to the hard effort and trails put from the beginning by one designer or appreciating a nice design concept put earlier by a designer that led to developing on right direction for others and you getting the best you could at the end.

It feels frasturating for other designers and pointless of giving all the top rankings for same winner designer, while those were just a small variations of the winning design and therefore the other places 2nd, 3rd, 4th, etc are not filled with different designs from a different designer.

So i hope you understood my point i was just trying to point out to you here and all the best of luck in chosing your winner logo, there are really good ones out there.

please take a moment to rank your contest in fair and just manner..it will go along way when you decide to start another....simply because more designers will participate if they know a contest will be judged fairly.

Best Regards
13 years ago