What We Do
The company LendingTube is an online directory of mortgage lenders and real estate industry service providers that provides a full video for every listing member of its directory; combining the idea of youtube.com, with the idea of YellowPages.com and applies it to a single industry---in this case, mortgages.
Top Three Things to Communicate
#1 - VERY modern (web 2.0 styling, cool effects, web-based company)
#2 - Combine video concept, with financial/loan concept
#3 - This is the new way america shops for loan providers
Our Target Audience:
Tech-savvy mortgage applicants looking to find a local bank or lender to provide them with home loan services. Ages will be mostly 25-45 both male and female. Income will be $50,000/yr and up. Occupations and educations will vary. These website visitors will be up to date on search engine function as well as how to keep their identities secure online. They want to educate themselves on the mortgage and lending process through our website and make an educated selection of the service provider that they choose from our directory.
Bright/Light Green, Navy Blue, Silver, Light Blue, Red
Our Ideas and Additional Information:
www.Mint.com has a nice logo and is very web 2.0.
Combine web 2.0 styling with corporate styling.