Our Target Audience:
We are targeting the discerning seafood consumer who cares what they eat. We are a certification stamp that confirms origin of fish based on Government harvest records. We create economic benefits for fisherman who produce higher quality local seafood. All ages but millennials are a good target audience due to there preferences. Upper income, highly educated tend to pay more for this level of assurance.
Our Ideas and Additional Information:
We are verifying and labeling fish products with the official government harvest records. This is a full end to end electronic trace from boat to consumer. This technology is disruptive to the middle of the supply chain but benefits the fisherman, consumers and retailers.
We have another company we are rebranding see our website. www.backtrackerinc.com, you will need to go to the website and watch the video, it explains exactly what we are doing and want for a labeling concept. We feel we can create a logo that is a little edgy but portrays confidence.