My logo is designed with the intent of tying professional/adult (the "LD") with fun and approachable for kids (the crown made out of a family!) The custom wordmark echoes this same idea with the script typeface combined with the modern sans serif font. Let me know what you think. Thanks!
Thanks so much for your entry. I really appreciate the approach you have taken with both of your entries.
I think ideally if it is possible to hit on a symbol that doesn't rely as much on letters as much as it is a visual/pictorial representation of what the company is trying to convey to the customer would be great.
So, how you design a crown, family, or the symbol will be the thing I hope becomes an iconic representation of the company. Easier said than done I know.