We like your latest iterations even more (hence the ranking)! It's great as it is, but I'd love to see if we could try giving the concept just a little more boutique/mom & pop and less big corporate vibe.
I like that you're exploring this other concept as well. There's a gender divide on these logos with men overwhelmingly choosing your earlier concept, and females leaning toward the oxalis concept. I would still play with the curves and spacing on the oxalis leaves and buds as well as the font.
Our female audience continues to be drawn to this mark. Could you make the spacing between the letters tighter? And the ampersand a bit larger? Thanks.