LEALogo Design Contest

Logo Design Contest
Contests / LEA

LEA has selected their winning logo design.

For $300 they received 339 designs from 47 different designers from around the world.

Logo Design Brief

Client
Australia
Slogan
LASH EXTENSION ART
What We Do
High end luxury brand. Professional specialist agency in Eye Lash Extensions. Designer brand. Very professional, edgy and artistic.
Industry
Beauty
Color Preferences
Initially I thought I wanted it black and white but I am open to suggestions. I would like think and thin lines. an different opacity Play around with neg and positive space, like a tattoo.
Our Ideas & Additional Information
Think of high end designer fashion labels eg. Prada, Gucci, Jimmy choo, Zambesi, MAC cosmetics and add a stylized, artist twist to it. Graphic and edgy. Dark, sexy, bold with a stylized graphic linear element.
It’s what these brands feel like that I want not necessarily the way their logo looks currently.


This logo has the potential to look very cool. The sky’s the limit really. So please get creative.

I would like to be able to see this logo in designer magazines.

Websites and magazine that come to mind…
http://www.gestalten.com/books/detail?id=ceaea7651adf9ba0011b2641a99200ae - have a flick through the pages in the book
http://www.gestalten.com/ - lots of great books for inspiration
http://www.numero-magazine.com/
http://www.thecoolhunter.com.au/
http://www.wallpaper.com/
http://www.surfacemag.com/
http://vectroave.com/2009/10/fashion-illustrations-by-kelly-thompson/
Themes
Feminine
Luxury
Modern
Refined
Complex

Entries

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Discussion

 
Client
This is a feminine brand, however it needs to be edgy and modern. LEA needs to be legible and I would like graphic lines to come off the core font in different thickness (Please refer to the pictures and links I submitted - look through the sites)).
This need to be cutting edge, sexy design. Something u would see in a design magazine. Please have fun and think out side the square.

No. 16 and15. I would prefer the 'lash extension art' font to be cleaner and less hand written. No so sure about the main font... Can u get more creative with the lines coming off it...?

No. 11 can u make this more contemporary?

Thanks guys
14 years ago
 
Client
The more I look at this I realise it needs to be way more feminine! Think gothic style font that is curly like lashes and recontextulise it to make it more contemporary.
14 years ago
 
Client
#44 This so far is the closest to what I am looking for. I like the dark and light lines at the bottom. However can you take the old world gothic feel out of the L now and make it more modern and contemporary. But your on the right track with the thin and thick lines keep playing with this. Perhaps play with maximalism and minimalism... It needs to be a high end, cutting edge fashion design. Thank you :)
14 years ago
 
Client
I would like to see somebody use the shape of the lashes and turn it into a stylised abstract piece of art. Perhaps turn that into and emblem...?
14 years ago
 
Client
The designs are starting to get a lot more chic and designer, this is great! Can you please keep heading down this path. Think of Italian sexy design. Neg and positive space.

I am enjoying the minimalism.... perhaps elegant stylised lines could be coming off and up off each letter... just one idea that came to mind.
14 years ago
 
Client
Thank you everyone for doing what I asked so promptly. I have had feed back from women and they are responding the simple logos like #85 and #103 on my comp. (Although they all wanted some slightly heavier lines than what these 2 have currently) Designers can you do something like these but with your own spin on it. Look forward to seeing what you come up with!
14 years ago
 
Logo Designer
Thank you for a well run contest.
14 years ago
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