Laundry Club Logo Design Contest

Laundry Club has selected their winning logo design.

For $275 they received 70 designs from 16 different designers from around the world.
Contest
Logo Design Brief
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CSCSW
United States

What We Do

CSC Service Works is the leading provider of community laundry room amenities in multi-family housing units and colleges/universities across the country (US) with more than one million washers and dryers in thousands of communities. CSC has elevated the laundry room experience with the introduction of the CSC GO Mobile app, where users can check laundry machine availability, pay for their laundry electronically, get notified when their laundry is complete and more - all from their mobile phone. You can learn more about CSC, and Laundry Made Easy at: www.getcscgo.com.

This particular logo is going to be for a consumer engagement program we are calling The Laundry Club - which will be introduced via email.

Welcome to the Laundry Club. You are receiving this email because you’ve been doing laundry with the CSC app, and we want to reward you for it! Here’s what you can expect from being a member of the CSC Laundry Club:

o Wash, Spin & WIN! - every wash (or dry) is a chance to win a weekly cash prize
o Receive additional chances to win with new activities each month – like uploading a photo of your laundry room.
o Earn a FREE $5 Laundry Credit for every friend or neighbor you refer to the app
o Plus – tips & tricks to help you stay on your laundry game

CSC Service Works colors (which you can find on our web site) are navy blue, green and teal - with various gradations of each.

Our illustration style is best represented in the video at the www.getcscgo.com web site - and can be described as 2D, flat.

We would like our logo to reflect these colors and visual style.

Industry

Miscellaneous

Color Preferences

Our primary color palette is made up of four colors – pool blue, summer green, deep navy and stormy gray – two bright colors, and two darker, muted tones. We strive for a balance between the brighter and darker tones. Each color may be used in lighter tints, but only in the percentages below.

Pool Blue
PMS: 2925C & 2191U
CMYK: 70, 15, 0, 0
RGB: 0, 173, 238
Tint: 10-100%

Summer Green
PMS: 360C & 375U
CMYK: 64, 0, 100, 0
RGB: 99, 187, 70
Tint: 10-100%

Deep Navy
PMS: 2757C & 281U
CMYK: 100, 93, 31, 20
RGB: 34, 46, 101
Tint: 80-100%

Stormy Gray
PMS: Cool Gray 10U & Cool Gray 9C
CMYK: 4, 0, 0, 73
RGB: 97, 102, 106
Tint: 10-100%

Our Ideas and Additional Information:

We are working with the idea of a t-shirt or a laundry basket, or something that says 'laundry'. There are a few examples of styles we use and like in the attachment.

Our primary fonts are Gotham (bold, medium, book & light), and our secondary fonts is Arial (regular and bold)

Themes

Simple
Necessity
Colorful
Secure

Style Inspiration

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