What We Do
late risers llc is a startup food truck business. we will serve fresh, locally sourced, scratch prepared brunch goods as well as fresh squeezed juices and homemade sodas within a sustainable, eco-friendly business model. The target market for the business includes adults between the ages of 20-64 who enjoy active, outdoor lifestyles and want an elite dining experience in a fast casual atmosphere.
The truck needs to be bright, colorful and eye catching. (Think Caribbean colors) I see turquoise (and other shades of blues and/or purples) as well as some nod to the sunset in terms of color. Any logo does not need to include all of this, but some interpretation of a bright, beach side island feeling. The logo will be the main art piece on the truck, as well as used for tshirts/uniforms and takeaway containers.
Our Ideas and Additional Information:
The one bev nap concept my partner and I came up with was a sunset with an inlaid crescent moon or some play on that. NOT the cheesy common sticker that is seen on the back of a lot of cars, but something sleeker than that.