Last of the Wild Places
What We Do
I produce video content of the natural world for social media; videos of animals and conservation work to help people engage with the Last of the Wild Places.
Top Three Things to Communicate
#1 - The Natural World
#2 - Conservation
#3 - Adventure
Our Target Audience:
The age is 25 - 54, global audience but with a focus on Australia, Indonesia and the rest of Asia. They have enough income to donate to charity. They would be interested in the natural world, travel, animals and conservation.
Please keep colour to a minimum, the majority of the logo should be black and white, I don't want to see more than 1 or 2 colours in the logo, and make the coloured part small, even just black and white might work. No gradients, metallic textures or reflections, just solid colours and shades. If using colour please think of an earth tone, like a mild green. I would like see options on a white background and a reverse on a black background.
Our Ideas and Additional Information:
This needs to look like the title screen of a TV show, not a product or service, think like the titles of a BBC documentary. It has to be mainly text, but I want to see a simple animal as a small part of the design, can be abstract. For animal inspiration think tiger, orangutan, rhino or elephant. I need 2 versions, one that fits in a square shape with just the letters "LWP" and the logo, and the second needs to fit in a long rectangle shape with the text "Last of the Wild Places" and the logo. "Last of the Wild Places" will be used for banner ads and wide format cover photo, and the "LWP" will be used for square profile pictures. This will mainly be seen on phones, so text needs to be large to be read in small format.