Laluxe FemmeLogo Design Contest

Plus Size Sustainable Clothing for XL to 5X & Beyond

A brand new retail location in Picton, Ontario with a website targeting Canadian plus size consumers. Women aged 25-50 who care about ethical and sustainable options when they are shopping. She cares about the environment and human rights. Target audience earns $75,000 or above annually. We are a high end retail store for plus size women who love designer fashion. Our store colours are white, gold and pink. I can send a colour sample from our furniture for the shade of pink. We will be offering sip and shop sessions where we serve pink rose as well as a selfie room with a flower wall. Our customers love their plus size bodies and are NOT trying to lose weight.

Our brand colours are white, gold, and pink. It should be noted that this logo will primarily be used on signage with a white background already. As a result I understand some black may be required for visibility purposes. The pink is neither neon/bright or pale pastel... somewhere in between the two. I can send samples or a pinterest page if that is helpful.

I have pictured it having script lettering/font since that seems to go with our luxurious/fancy branding. However, visibility is still important. I like how L's and F's look in script, lots of flow to them. As the logo will also be used for signage I'd like to see some options with our full slogan and some with the latter part of our slogan as well as just a plain logo.