La Perle Logo Design Contest

La Perle has selected their winning logo design.

For $600 they received 364 designs from 85 different designers from around the world.
Contest
Logo Design Brief Hide

What We Do

La Perle is a brand new funeral home based in the South West of France. We will start in August 2009. We specialize in personal guidance through a period of grief. We go beyond the mundane task of seeing people to their burial place, we play a role in the whole process that ends at the end of the period of grieve.
We choose the name La Perle (the pearl) because of its (French)connotation to connecting the earthly with the spiritual, the inevitable road we all walk, the encapsulation in purity….

Industry

Service Industries

Top Three Things to Communicate

#1 - Modesty
#2 - Clearity
#3 - Simple

Our Target Audience:

The logo (and style) will be visible on all correspondence, visiting cards, on the shop window, cars etc. We are locally active but arrange international transport. The French habit when someone died is to go to a 'funeral shop' and make arrangements there.
It is hard to target an age group; people of all ages die and arrange funerals.
Our presence in print and on-line needs to be very modest and very recognizable.

Color Preferences

We would like a styled pearl in modest coloring... we like suggestions. After looking at 70 suggestions we opt for a bit more color. Beeing modest in coloring does not mean soft or flat colors. You can make a statement and be modest.

Our Ideas and Additional Information:

We need the logo th be accompanied by the text:
Pompes Funèbres (French for funeral home / undertaker)
La Perle (the name)
funérailles personnalisées (sub title)

Themes

Feminine
Simple
Subtle
Quiet
Refined
Elegant

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
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Contest Entries

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Discussion

Discussion

No comments yet.
gummer
United Kingdom
ch please re rank your entries as toothpick is ranked from 1 - 8 which puts many designers from entering. give a chance to others in the contest:)
11 years ago
gummer
United Kingdom
Dear CH,

This post was used on a different competition to highlight some rules of the LT (previously posted by Dazzle - Moderator for LT)


" March 22nd, 2009, 11:48am
How are you doing ? hope you are doing great. As this contest is about to come to an end, and you will be chosing the best new logo for your company, i just wanted to have your attention to some important point that you might be aware of or might not. I hope i am not miss understood by pointing out this to you and that you understand.

When the contest ends and you have made your mind and desicion about the winner logo, the winner gets the 1st place, but the 2nd and 3rd place and going on forward, 4th, 5th, 6th , etc , each one or slot should be filled with a seperate designer and different concept you found second best, third best to follow etc.

This helps towards us designers ranking and also it is a way from you to show your appreciation to the hard effort and trails put from the beginning by one designer or appreciating a nice design concept put earlier by a designer that led to developing on right direction for others and you getting the best you could at the end.

It feels frasturating for other designers and pointless of giving all the top rankings for same winner designer, while those were just a small variations of the winning design and therefore the other places 2nd, 3rd, 4th, etc are not filled with different designs from a different designer.

So i hope you understood my point i was just trying to point out to you here and all the best of luck in chosing your winner logo, there are really good ones out there.

Best Regards,

Gummer
11 years ago