Age: 25-65
Sex: m/f (slightly more focus on females)
Location: worldwide
Income: wealthy
Occupation: all
Education: higher
Industry: all
Interests: design, high-price gifts, healthy living, lifestyle
Lifestyle: LOHAS
Behavior: likes to make presents to oneself and others, spends money on organic food and lifestyle products
Opinions: awareness, you get what you pay for
Values: family ,friends, peers, traditional background with interest in new movements (like ecological chic), preserves traditional values (like family) but open to modern living
Color Preferences
(burnt) orange-grey-brown might be an idea, but no fixation, feel free
Regarding examples #11, #12, #13, #14, #32, #33, #34 the color is not the main message. Logo is free to any colour combination and will not loose its identity as far as treated gently. Hope You like it.
