Color Preferences
You'll see our corporate logo is very colorful and gender neutral. This new logo should be a little more masculine in color (thinking about teenage boys) but bright all the same. We like how the coloring is in graffiti letters, so incorporating the aqua blue in our logo to aqua blue, lime green and variations of purple, then red/orange/pink and white. Again, incorporating our colors in the logo letters, without making it too feminine.
Look at this logo, you should know it's affiliated with our corporate brand, but it can be colored differently. We want teenagers to really thing the logo is "cool" and they would want to wear it on jackets, hoodies, hats, their race uniforms, etc.
Our Ideas & Additional Information
We would like the logo to be sharp and crisp, and something that we can distress if we want to (for clothing, etc.).