KT3 Logo Design Contest
KT3 has selected their winning logo design.
Annotation
What We Do
Youth Triathlons
Industry
Top Three Things to Communicate
#1 - Movement
#2 - Happiness
#3 - Something cool for teenagers
Our Target Audience:
Boys and girls ages 13 to 17
Color Preferences
You'll see our corporate logo is very colorful and gender neutral. This new logo should be a little more masculine in color (thinking about teenage boys) but bright all the same. We like how the coloring is in graffiti letters, so incorporating the aqua blue in our logo to aqua blue, lime green and variations of purple, then red/orange/pink and white. Again, incorporating our colors in the logo letters, without making it too feminine.
Look at this logo, you should know it's affiliated with our corporate brand, but it can be colored differently. We want teenagers to really thing the logo is "cool" and they would want to wear it on jackets, hoodies, hats, their race uniforms, etc.
Our Ideas and Additional Information:
We would like the logo to be sharp and crisp, and something that we can distress if we want to (for clothing, etc.).
Themes
Style
Stylized type that may include small abstract or pictorial elements.
Abstract shapes and symbols convey an idea or feeling.
A monogram usually consisting of 1-3 letters.