What We Do
Who We Are: Kowalski Outdoor Property Services, LLC – KOPS Lansing – is a new brand for a business that has had routes in the Lansing area for nearly 30 years! In a highly competitive marketplace, Dennis Kowalski decided with this re-invention to put his name on the door, so to speak, as a sign that he stands behind a quality service guarantee. While the legal name of the company is Kowalski Outdoor Property Services, LLC, it will be referred to as Kowalski Outdoor Property Services or the shortened version, KOPS Lansing.
Kowalski Outdoor Property Services is a full-service landscaping company that provides a variety of custom services. While the visual focus is often on the summer landscaping, hardscaping, lawn care and custom metal fabrication services, it is the commercial snow and ice maintenance services that generates much of the company’s annual profits.
Our Audiences: Our primary audience is our product customer. They tend to be homeowners age 25 to 65. They typically work full time or are newly retired and enjoy spending time with friends and family outdoors. In the COVID-realm, many are working from home and putting financial resources not spent on vacations into improvements to help them enjoy their home, investing in areas to entertain guests outdoors. As time is valuable and many are overwhelmed, our target customer appreciates a beautiful and relaxing home environment.
The other primary audience for our commercial snow removal and de-icing services are executives looking for the best value when ensuring safe and accessible parking lots and sidewalks during winter months. Lawn maintenance and landscaping are part of the package, but typically less of a focus for most commercial clients.
Our Competitors: Many competitors in the market have logos that include a tree, leaf or similar design element. To differentiate from competitors brands, several of our competitors websites follow: https://www.landvisions.net/; https://www.outdoorspecialtieslansing.com/; https://stileslandscape.com/; https://www.htacompanies.com/; https://www.facebook.com/allphaseslandscaping/
Brand: While Mr. Kowalski initially wanted to associate the company with a police badge (cops) to help potential customers remember KOPS, there was concern it would lead to brand confusion with companies specializing in security and detract from securing essential snow removal and landscape contracts. A strong affiliation with police, while making the initials memorable, could unnecessarily politicize the brand. The website will be “KOPSLansing.Com.”
Tagline: The tagline “We Can Do It!” has been discussed as the company is often approached for unique custom projects. One of the business partners is nicknamed “We” because of his creativity and ingenuity in finding solutions to tackle these unique custom jobs.
Our Why: While all competitors mow lawns, clear snow and handle basic landscaping projects, it is the custom metal fabrication work and other custom services and one-of-a-kind jobs that sets KOPS apart.
My client has advised that he is now looking at red, black and grey as the main colors for the logo.
Orange was initially discussed as a primary color for the logo because it will stand out from the competition and be visible against the company’s white, grey and silver trucks.
A sans serif font is preferred.
A brand that captures the message behind the business is preferred regardless of the color choice. Colors can be changed.