We really enjoy the logo and have gotten great feedback about it when polling customers. However, our concern is that it is a little too playful, and would give us the appearance of being a pediatric orthodontist that only caters to children. Approximately 20% of our patients are adults and we rely on them significantly for business, so a logo that makes us look like a child's business could deter them from visiting or even looking at our ad.
Our concern with #46, for example, is that it is too serious and looks like a political sign that would be displayed in the United States. It would be nice to have two complimentary versions of whichever logo we choose - a more serious "adult" version, and a version that would work well when placed on kids' t-shirts, kids' toys, etc. Thank you.
Hi Koch thanks for your input again. I think I misread your brief about the target market. I thought it was age 5-7 so I came out with something playful
Here's the revisions of the human K in more adult style