The logo mean: 1. the letters that be used in "King"script letter. It means softly and friendly. As long as i know, in entertainment word, sofly and friendly are needed to interested the public attention. So the public will interested to "King" product 2. Black calour that be used in "King" word and added with the soff colour, white light effect. It means, The "king" create the product wholeheartedly in order to the product useful for everybody 3. A red craw and three red point, mean "King" product have many competitor that make the "King" always active give the best service, entertainment, kenowledge for all the lover of the "King", with beautifully and happily. "King" always show the new product for public satisfy where ever they are