King's Services Logo Design Contest
King's Services has selected their winning logo design.
Annotation
Slogan
Delivering Wow Through Service
What We Do
We provide Septic, portable toilets, plumbing and drain cleaning to both commercial and residential customers.
Industry
Top Three Things to Communicate
#1 - value in what service we offer
#2 - trust in how we do business
#3 - quick service on how fast we get to their home or business
Our Target Audience:
On the residential side, homeowners between 40 and 65 years old. This is a mix of men and women. They are upper middle class. They have 2 cars and a lot of times are both employed.
On the commercial side it is either owners or senior management of larger successful companies, mostly men that value service not price and are loyal. The are in the 35 to 55 age bracket.
Color Preferences
Red and Blue with some white or maybe even a little gold/yellow, split the red and blue 50/50 for the majority of the design.
Our Ideas and Additional Information:
I would like it to be very clean and streamlined and also be able to read clearly on the side of a truck doing 50 miles per hour.
Needs to have a world class feel and look to it.
The emotion it should have is trust, quality and value
I have also included a King's head that does not have to be used but has some of the emotions mentioned above. It is in gold but does not have to be that color or be used at all.