King Carnahan Visuals Logo Design Contest

King Carnahan Visuals has selected their winning logo design.

For $250 they received 134 designs from 19 different designers from around the world.
Contest
Logo Design Brief
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kingcarnahan
United States

Slogan

Photo Cinema Fusion

What We Do

King Carnahan Visuals is a photography/video production studio, shooting weddings and lifestyle portraits, that specializes in blending photo and video together into a PhotoFusion product.

Industry

Service Industries

Top Three Things to Communicate

#1 - Funky, hip, young, cool
#2 - modern and cutting edge
#3 - exclusive/expensive

Our Target Audience:

We are targeting mostly women between the ages of 18 to 35. They've got money to spend on luxury items but are looking for something "different". They are looking for something hip and young edgy and alternative, but exclusive at the same time. We want to appeal to fans of art, film, photography and modern music. They shop at Athropologie and Fred Segal for their clothes and wear Benefit Cosmetics.

Color Preferences

Will be used almost exclusively on a white background. We'd like to see mostly black with some accents in a dark red, #5f020d.

Our Ideas and Additional Information:

At first glance it should scream "creative". We don't want to be mistaken for a bank.

King and Carnahan are the principle's last names and the brand is about the photographers, not the photography.

We'd welcome the use of the tag line "photo cinema fusion" in the logo but it's not necessary. One alternative could be the use of the initials "KCV" in conjunction with the full name.

Try to avoid obvious reference to cameras and film sprockets. Oh, and please, no crowns. :-)

Themes

Luxury
Expensive
Modern
Raw
Simple
Loud
Playful
Exotic
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3

Discussion

Discussion

kingcarnahan
United States
Hi Dragonfly, Thanks for jumping in and being first. Good effort but not quite what we're after and here's why.

#1 was the best but I'm not a fan of this particular bold typeface. I like the offset design with the slogan but I think film sprockets aren't right for us. Also, the red should be an accent color and not the main color.

#2 same as #1 but don't like the star.

#3 perhaps some variations on name and slogan in this configuration, without the filmstrip.

Thanks!
12 years ago
kingcarnahan
United States
Hi designers,

thanks for all the work so far. A bit of clarification as I see the options roll in.

We're not looking for a symbol representing film or photo incorporated into the logo.

Classic fonts may work just fine but we're not afraid of creative typfaces, as long as they are easily legible and can possibly be incorporated into the overall branding.

Think young, hip and cool... with an edge.

Keep up the great work!
12 years ago
kingcarnahan
United States
Hi all,

I'm starting to use the "not interested" option, not to discourage, but to move out some designs that don't quite follow the parameters of the contest brief or are variations on a good design, that doesn't quite work.

for instance #10 - black background variation of #5
and #12 with an obvious reference to film or photo that we don't want.

Thanks.
12 years ago
kingcarnahan
United States
As I mentioned to Dragonfly, I'm labeling "not interested" on similar designs that contain emblems. They just don't seem to be working for me.

I still like #7 and #8 but would like to see something without the symbol.

Keep it up everyone.

Thanks
12 years ago
kingcarnahan
United States
Working today (Saturday). Will rank and provide feedback tonight.

Thanks
12 years ago
kingcarnahan
United States
Hi designers,

Thanks so much for everything so far.

I've gone back and edited our contest brief to further clarify what we're looking for. I think I was too vague about our aversion to being perceived as conservative.

Please take a moment to go back and read it again and let me know if you have any questions.

Thanks!
12 years ago
kingcarnahan
United States
Hi all,

The cool designs are coming fast and furious. Thanks to everyone.

I've been trying to leave feedback on all of the individual designs.

It's 10am where I am and I will be away for the next 6 hours or so. I'll update everything when I return.

This is FUN!
12 years ago
kingcarnahan
United States
HI all,

About an hour left and I'm going to try and keep up with feedback as best I can. I may stop ranking everything for know, just because it's becoming difficult. Rest assured, after the contest is over, all viable designs will get a rank!

My individual feedback will be short and to the point from now on.

Thanks everyone!!
12 years ago
deux
Greece
Hey CH...asking a designer to use concepts and type treatments of other designers is not cool.
amarino is already skimming off my design... and now you ask him for sans serif letters in the blocks (polaroids) like mine... 'cause before myself, i cannot recall anybody doing that design wise.
Thanks
12 years ago
kingcarnahan
United States
mkdes!gn, I'm sorry you feel that way but that certainly wasn't my intention. Looking at the two side by side, I can see how you might think that but I did not have your design in mind when I asked him for sans serif in the polaroids.


I've put it back the way it was.
12 years ago
kingcarnahan
United States
Thank you to all the designers that made this a lot of fun, and thank you for all the wonderful designs. My partner is unavailable until this evening so we will be doing our final rankings and picking the winner tonight or tomorrow morning.
12 years ago