#1 - Too many colors, and probably too bright. Like the solidness of the letters, reflecting trust and security. The fun comes out through the lower case “i”, which is also nice. Feels too similar to Toys R Us. We would like this to be a little more "smart" as well
I try some different color combinations, I avoided the red because maybe it is too bright, but if you want I can insert it too. I hope you would like those new combinations, if you have in mind particular color preferences please tell me and I will provide.