Our Target Audience:
Pool owners who want to buy the product to make their pools safer. The target audience would likely be anyone with a pool where kids might swim (i.e. parents, grandparents, hotels, etc.).
The product will initially be manufactured in just a cream-colored tone. (Eventually we will make a full line of product colors but we are not there yet.) We want the name "Kid Coping" on the product somewhere inconspicuous so it does not make the product look gaudy. So, the color scheme should likewise almost camouflage into the product.