Film & Digital Camera Rentals (logo doesn't necessarily need this)
What We Do
We provide motion picture film and digital cinema cameras and equipment to the Hollywood television, feature film, music video, and broadcast television commercial industry (not photographic equipment)
Industry
Entertainment
Top Three Things to Communicate
#1 - Service
#2 - Quality
#3 - Professionalism
Our Target Audience:
18-50yr old, predominately male, motion picture industry, Los Angeles/Hollywood based, interested in technology, modern
Color Preferences
try any color scheme you think would work within our current website:
www.keslowcamera.com
Because our website theme is black (with subtle blue tones), and because we print out logo on show specific black t-shirts, and because most movie and television credits roll on a black background, if we could have you create the logo on a black background, that would be great.
I would say if anything, our main hope to come away with is a really great, iconic emblem that would eventually be able to stand on its own (like the Apple logo can stand on its own and people recognize it, etc). Something relating to the motion picture film industry if at all possible. (a good example in our industry would be Panavision's logo, very iconic, yet simple, and easily recognizable - http://media.photobucket.com/image/panavision%20logo/angela91360/S8%20pics/alex%20work%20pics/Panavision-1.gif )
In a way, we're trying to get away from a necessarily font based logo (like we have now, which is based on the Spring Regular font).
We like Entry #5's (hence our first place ranking for now) emblem, sort of shutter-esque.
Hopefully this information is helping! thank you all for your submissions
Thank you all for taking the time to create these!
I don't feel in my gut yet that we're heading in the right direction, so I mixed up the brief a little bit to stir things up. Please submit new entries against a black background, as the first prominent place the logo will be used is on our website (www.keslowcamera.com), and it'd be great to visualize a possible logo closer to that style.
I think its also wise at this point to throw out the black and grey motif and see what people can come up with that would still look good on our site (use any colors you think would fit well in a logo on our website). Its hard to describe in words something thats hip and modern, yet respectable and praiseworthy.
Feel free to emphasize "Keslow", and perhaps even lose "Camera" and the slogan altogether (in a way, most people who aren't familiar with our company would probably assume we're in the still photography industry, and not the motion picture industry based on our slogan, and we want to steer away from that)
We like the concept behind Entry #49 (hence its current 1st place), but we're wondering if we can get a new spin on it...
Try an emblem/icon that plays on the KC initials that can stand on its own. We like the 3D aspect, feel free to try the emblem in sphere or square shape.
