#1 - We're there to help with health care concerns
#2 - Responsibility/take control of your health
#3 - Professionalism
Our Target Audience:
This logo will be for a new program we are starting called PatientTrax. It will be used by anyone with medical conditions that need to be monitored such as their blood pressure, blood sugar, weight, exercise program, etc. This will also be for people on multiple medications as a reminder alert. This is an on-line service to monitor patient compliance with their medications as well as reminders for checking and tracking their health concerns. This logo will be for print as well as text messaging so it needs to be simple. This does not need to be branded with or complimentary to the Kerr Drug logo.
Color Preferences
PMS185 and complimentary colors
Themes
Necessity
Economical
Secure
Serious
Modern
Refined
Commonplace
Elegant
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Sorry if there was any confusion - the slogan should not be included with the PatientTrax logo. Also please use PMS185 (red) somewhere within the logo. There can be other colors complimentary to it included but that red needs to be one of the colors.
