Our Target Audience:
We work with clients who have more than 10 sales professionals selling products or services into the Business to Business (B2B) space. The main industries we work with are technology (IT, Software, Hardware, etc), professional services, research, and consulting. The typical target contact is a VP of Sales or CEO who is looking to improve results for their team of Sales Professionals. They tend to be extremely competitive and want to associate themselves with the best.
grey, silver, black, blue
Our Ideas and Additional Information:
Kensei literally means 'sword saint' in Japanese (http://en.wikipedia.org/wiki/Kensei). In order to be a master swordsman you need to be disciplined, keep it simple, and focus on results and continuous improvement. This is the same approach needed in order to master Sales. We had this contest before and used the hilt of the sword but it looked too much like a female anatomy part so we have to start over. this time we want to use the handle of the sword. if you type in 'samurai sword handle' into google images you'll see what we want to use. there will be three partners in our new company. we thought of using the diamonds in the handle as a representation of the three of us. so, one options we would like to see is the handle (up until the metal sword) lying vertically to the left of Kensei Partners with 'Kensei' above 'Partners.' Another option we would like to see is a section of the handle with three diamonds sitting vertically next to Kensei Partners with 'Kensei' above 'Partners.' The font of Kensei Partners needs to be simple and straight. the handle can be black with blue diamonds or whatever. any other creative thoughts would be much appreciated.