What We Do

We are a group of alumni from Northwester's Kellogg Graduate School of Management. We get together every year for a golf trip. This year is our 19th year of meeting up.

Industry

Top Three Things to Communicate

#1 - Professionalism
#2 - Integrity
#3 - Passion

Our Target Audience:

It is just for our group of 20-22 guys that get together annually. We created a logo that we could monogram onto golf shirts and jackets. I will attach our old logo but we need an update. Our group is 45-50 year old men from all over country. We are golf enthusiasts. We are business people. We like to have fun.

Color Preferences

Purple and black are Northwestern University's colors so those should be included. However, I need a white version for use when monogramming the brand onto clothing.

Our Ideas and Additional Information:

I like the idea of having Established 1999
Possibly integrating the 19th annual - we use the roman numerals to indicate the year XIX
I like the idea of spelling out Kellogg Golf Classic under the KGC initials
I have attached a copy of our current logo and what I don't like is the "GC" is embedded into the "K" and is obfuscated and difficult to read/see