Draft Beer Experts
What We Do
Retail beer store that focuses on delivering kegs, installing draft systems, and in-home maintenance of draft systems.
Top Three Things to Communicate
#1 - We sell kegs
#2 - We are beer "geeks" who love all things beer
#3 - We are draft experts
Our Target Audience:
Craft beer drinkers, typically middle aged, married men in urban or suburban areas with above average income.
Green, Orange, and White like the colors of the Irish Flag.
Our Ideas and Additional Information:
We have a vision of three cartoonish men, with personified beer kegs instead of heads. One with glasses and a pocket protector (like a beer geek), one with a long beard, and holding a hand tap for tapping a keg.