Keepings Logo Design Contest

Keepings has selected their winning logo design.

For $400 they received 340 designs from 50 different designers from around the world.
Contest
Logo Design Brief
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paragun007
United Kingdom

Slogan

United We Win, Divided We Lose!

What We Do

We act for those that want to fight the big corporates but don't know how and we cut out all the greed from excessive charges and bonuses that is normally seen in the financial markets.

Industry

Financial

Top Three Things to Communicate

#1 - A change to the normal company you see every day.
#2 - Professional with a touch of class.
#3 - Loyal and trustworthy.

Our Target Audience:

Anyone that has been ripped off by financial companies and those that have lost faith in the financial market place, we are also keen to attract those that want to be whistleblowers but are afraid they will be persecuted or prosecuted for doing so.

Color Preferences

Red, White and Blue with an alternative of a combination of Black, Green, Red and White.

Our Ideas and Additional Information:

I would be interested in somehow including the rowan tree (Mountain Ash) in the logo but this is not imperative, another symbol I like is the dolphin. Company logo's I like are http://www.coffey.com/Default.aspx?aCateId=826 and http://www.arundelpartners.com/home/default.htm and http://www.nexusadvice.com/

Themes

Masculine

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

paragun007
United Kingdom
I would like to see less emphasis on the dolphin being shown as #3, #4 and #9 are showing it, the abstract version like #7 is fine. I would like to see the logo being condensed I don't want a massive logo but one which is discreet but makes the point.

I would like to see the rowan tree included so some logos could be produced without the dolphin but with a symbolic rowan tree instead somehow, with #7 the symbol could be included within the circle that the abstract dolphin produces.

It might be worth considering how other companies that rely on their name do it such as Barclays, Rothschilds, Chrysler, Colliers, Coffey, http://www.iveaghllp.com/ etc, There are very many examples of the one name type out there, what I don't want to see is designs similar to the "off the shelf" logos I can buy for $50!!

Change the slogan to United we Win, Divided we Lose.

Hope this helps but good start all the same, thanks for your interest.
13 years ago
paragun007
United Kingdom
I am not able to post comments on the designs for some reason but if those that are showing a design horizontally with a pictogram on the left, would you please do it again showing the pictogram on the right.

Would everyone note the change in the slogan please.
13 years ago
paragun007
United Kingdom
The text being used is a bit dull I would like to see more alternatives with the letters, I know that the hardest logos are those made on names I guess that is why I have come to the best there is, well done so far though as there is a lot to consider in the designs I am now receiving. I don't see many using red, white and blue in a combination, neither is there much use of the letter sizing variations.
13 years ago
paragun007
United Kingdom
We are now no longer interested in using the dolphin in our design so for those that have worked on that idea thank you and sorry for the inconvenience, the partners have decided that we must focus on doing something special with the name, we have seen a lot of the same idea without any major deviation, we would like to see some weird and wonderful ideas no matter how bizarre, if we don't like them you will now.

Thank you.
13 years ago
paragun007
United Kingdom
We are surprised that we have not seen any standalone trees designs in abstract or otherwise to the left or right of the name, the height of the text can be higher to allow this to happen but we don't want to see any with a tree planted above the name, the total design must be horizontal visually, hope this helps, a tree with the tricolours vertically or horizontally is a thought as long as they are subtle like the design with the half union jack has done with the colours through the middle of the letters, we like that idea.
13 years ago
paragun007
United Kingdom
We would like to see more abstart designs of the union jack not so much in your face as the one shown, so wavy lines similar to the conservative party used with their emblem of the torch before they selected the wavy tree they have now is a thought.
13 years ago
offbeatdesign
United States
great
13 years ago
Arnaya
Indonesia
Hi CH.

Do you need refision from my design?

Thanks
redcard
13 years ago