I love the playful and unique (Escher-esque) creatures you created, the way you split the name Kaizen into two colors (brilliant!), and the color saturation of the whole logo. It has great impact and fun!
I think I like #11 best, as it looks like the center dog is looking at us, and feels more engaging. But, #10 makes it easier to see the surrounding animals more quickly. What would happen if we gave the surrouding animals dark (black or purple?) eyes to bring them out a bit? And, although I certainly deal with a number of crazy dogs, is there a way to soften (or round?) the surrounding animals' legs so the center dog is a little more like a dog?
(If I have missed the point and the center is not supposed to be a creature, do we need to take the dots out?)
On #17 - I love how so many are fit into one circle! I have to decide if this will translate well when used in small sizes. But, I love how interesting it is too look at.. I would definitely like to add the blue around the outside of the circle, as that added depth in # 11.
Ooh! I just had an idea for #17 - Would you mind rotating the image by a few degrees so that it looks like the big dog face is cocked just a bit to the right? I'd like to see if that makes it easier to notice the cats, or whether it takes away from the overall look. Many thanks for your work on this project!
Thank you for your quick response! Might we try making it turn the other way? (Sorry - I didn't describe it right, I guess, but I was thinking it should make the big dog look at the "zen" part of Kaizen.) Thank you!