Really like the fun aspect and colour scheme. This is beyond what we expected but we like it. Something is missing or not quite right on the part before the J though. Not sure what it is. But I like the jumping J concept and start-up underneath but in line with P.
Actually i intend to put the jumping J for a symbolic use in other materials so that a symbol will be enough to identify the name of the company without spelling out the whole name. The Jumping "J" can be used in any corner of a rectangular or equilateral materials, or in any form of printed advertising materials.
HI Anya, just posted the sample of an alternative usage of the logo to give you an idea on how will it look with just the symbol of the Jumping "J" in motion. Hope you like it, and thanks for the quick feed back.
The jumping J is growing on me. In fact #12 was not something we foresaw but it is intriguing and catching our attention. It is fun and playful but part of our image is also power and energy. The idea is that we really launch their entrepreneurial careers, really make a big difference. There needs to be some force and power somehow. I know we have a difficult brief - this combination of fun and out of the box approach, combined with simplicity, elegance and power, and real difference that we can make to our client's careers.