Simple and to the point. Gave it a web 2.0 look. without sacrificing readability. Since your company designs applications for humans, I gave the logo a smile, projecting the intuitive nature of the company. Customer can relate to the happy face. Like the iphone it is simple and straight forward and of course always fun. Used an orange color that suggested one of the juiciest fruits we eat, an orange, again connected to the customer in a familiar way. Thank You.