Judith WileyLogo Design Contest

Logo Design Contest
Contests / Judith Wiley

Judith Wiley has selected their winning logo design.

For $275 they received 353 designs from 30 different designers from around the world.

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2nd
#234

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New
#339

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New
#344

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#345

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#342

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#340

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#341

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New
#280

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#279

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New
#278

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New
#277

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New
#275

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#276

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New
#44

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New
#42

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#123

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#253

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#256

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#254

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New
#351

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New
#350

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New
#343

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Prefers others.
#257

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#237

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#236

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#235

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Prefers others.
#200

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#197

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#196

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#193

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#192

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#189

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#188

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#187

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#186

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#168

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#167

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#166

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#165

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#122

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#121

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#120

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#43

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#41

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#40

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#39

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#38

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#37

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#36

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#35

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#34

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#33

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#32

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#31

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#30

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#28

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#27

Discussion

 
Client
These are a great directino different from the other submissions. Note that "Judith Wiley" is not necessary in the final design - we need a symbol/graphical mark more.

We prefer flat colour to shine or shading in this context.

Would be interested in seeing a version that somehow mixes the great idea of #28 with the initials of #27!
13 years ago
 
Client
#32 REALLY like where this is going.

Can we please see a version that uses a monochromatic scheme based on red/auburn?

Possibly some variations on the circle as well (E.g. no circle, broken circle, etc)

Thank you for so many diverse submissions for our review!
13 years ago
 
Client
The softness of #42 is really nice.
13 years ago
 
Client
Hi again,

After talking with Judith, you've captured everything that was wished for with #42

...but we're hoping you can add one more concept to the design: "growth"

(e.g. a hand, branch, tree, fire, spirit, heart, bridge, etc...)

We'll leave it with you!
13 years ago
 
Client
The leaf motif of #165 reminded us a bit of a deer's ear. In that light, we will be ranking some of these off the board. We wanted to comment that it's not because they are not attractive, but because the contest experience has helped us to better see what we want.
13 years ago
 
Client
#196, #197, #200 are interesting. We will be ranking heart-themes off the board as well.
13 years ago
 
Client
Designers,

We have come a long way. This is our first logo contest and it has been exciting and challenging. And we have watched as our preferences and moods have ebbed and flowed throughout the contest. There are several great candidates for the final prize, but tonight we would like to lay down a challenge that may not be typical at www.logotourament.com. You have all worked so hard and produced great work, but we are now raising the bar.

You are designers not only because you have the artistic and technical skills, but also because you see the world differently than those who are less artistically gifted. You perceive shape and colour and motion and mood and nuance and balance and expression to a greater depth and sensitivity. We have been discussing these things tonight and are now poking the fire.

We want to see you dig deep. We want to see who is willing to pull out all the stops, take risks, and expose themselves in their designs. There are no rules - only that you labour and labour and labour to try to understand our need from afar - in far off places in the world where you design from - having never even met us!

Here is a flurry of thoughts, words, and statements from our conversation tonight. We leave it with you, and with one day left hope that this challenge finds you inspired, willing, and ready for our harshest criticism and warmest praises.

- growth (reaching)
- community (trusting/joining).
- somewhere in there....is a design that makes dialogue....as oppose to a static statement/mask.
- composing a design that speaks to "jw", and the "therapeutic relationship, growth/community culture"
- the difference between a seasoned therapist and a unseasoned therapist. We are NOT paid for a good time, and WE know it.
- evolve the object (counsellor & client), evolve the subject (therapy) evolve the verb (community) and evolve the adjective (trust).
- create a language of a thousand words.
- we say... "come.....build a logo that is truth-telling, and trustful, and is a credit to conscious experience between living creatures" make it familiar, and at the same time, make it known between living creatures (white, black, Indian, native, indigenous)....think grade 5 education.
- Find the language. Find the design. If I can do it in my sessions/language......then you can do it with design. Speak a common universal language, and then.... I'll love ya and pay ya.

Sincerely and with vigour!
Representatives of Judith Wiley.
13 years ago
 
Client
Nice risk-taking! We're looking them all over...

Thanks!
13 years ago
 
Client
Some comments regarding #234, which remains our overall favorite still...

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I'd ask that he be playful a bit more without losing the sharpness/lines; he's got "flair, clarity, strength, along with my initials, and a commonality" (community) in one design.

Can he be sharper? Clearer? Can he add a sense of more community to its design? without losing its clarity and strength?

Do we try to see what another "dot" looks like when joined by the other two?

What about a box instead of a circle?
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13 years ago
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