The get a grip tagline is based on most handheld RFID readers have a pistol grip and trigger to activate the reader.....
https://www.google.com/search?q=handheld+rfid+reader&safe=off&espv=2&source=lnms&tbm=isch&sa=X&ei=ZIG9U97JNqTL8QHKiYHIBQ&ved=0CAcQ_AUoAg&biw=2048&bih=1077We are looking for fresh new ideas that might illustrate more of what we do. The logo does not have to resemble our current one.