Journey Home MortgageLogo Design Contest

Logo Design Contest
Contests / Journey Home Mortgage

Journey Home Mortgage has selected their winning logo design.

For $475 they received 327 designs from 49 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We are a mortgage brokerage company in south Florida, changing our name from Green Home. We work with people who may be new to the United States, perhaps have never owned a home, who truly feel that buying a home is a realization of the American Dream. We are multi-lingual and diverse ourselves. We want to create "feelings" and possibility for our audience, offering guidance, assistance, and solutions. It's not just about money and process.
Industry
Financial
Color Preferences
Blue, green, white, taupe/tan
NO ORANGE, NO RED, NO BRIGHT YELLOW.
Our Ideas & Additional Information
NO INITIALS - NO JHM
Journey Home on one line, Mortgage underneath.
Or Journey on one line, Home Mortgage below. We are looking at both.
Something that evokes feelings regardless of where they are from or what language they may speak. .
Journey - walking together? Holding hands? Horizon?
Maybe a door? NOT an obvious house icon.
Destination? Assistance we provide?
Not too techy looking - mortgage company logos can rely too much on the money or process aspect. We are about people and the dream of home ownership. Building security and equity and wealth.
Themes
Simple
Necessity
Modern
Refined
Secure
Style Inspiration

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Discussion

 
Client
PLEASE - no initials - no JHM being used! Houses are way too overused and we'd really like to avoid that, too.
5 years ago
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