Josephine and Grace Logo Design Contest

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Josephine and Grace has selected their winning logo design.

For $275 they received 310 designs from 43 different designers from around the world.
Contest
Logo Design Brief
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Ahepp515
United States

Slogan

Beautiful things for a memorable home

What We Do

We provide modern farmhouse style home decor (cozy blankets, stylish throw pillows, hand poured candles and more) and specialty gifts with a focus on handcrafted goods. We'll carry wooden toys for kids, greeting cards designed by illustrators from small businesses, journals, fresh flowers from a local farm and a small assortment of seasonal event decor like garlands for Christmas, felt ball banners for birthdays, heart garlands for Valentine's Day, etc.

Industry

Retail

Color Preferences

peachy pinks like #D5AB9F, cream like #EEE5DF, and grays that leans a little brown kind of like #868277 and #A79E94. Specific colors listed are for reference and don't need to be the only shades of these colors being used. Just an opportunity to provide some sample direction about the shades we'd like to see.

Our Ideas and Additional Information:

Sample logo provided is a general feel for the soft, lightness we'd like to portray, but also keep things a little stronger with the capital letters. However the sample logos selected from Logo Tournament do not use script/cursive, so I'd definitely entertain seeing the logo in both types of font just to see what the options are.

It should feel vintage but not too theme-y. A little aged but still current. We'll specialize in beautiful handcrafted home d├ęcor and gifts so we'd like it to feel serious but with femininity and a home-grown sort of feel. I've also attached an image with a few samples of the kinds of product we'll carry as well as sample interior inspiration photos for the inside of our shop.

The 6 Logo Tournament logos selected we picked because they feel nostalgic but current. I like the idea of options that could include a graphic that would standalone, not just with the text of the logo, but that's not a necessity.

Themes

Feminine
Simple
Gray
Luxury
Classic
Secure

Style Inspiration

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