As a company aimed at higher end clients, the goal was to keep the identity simple but very recognizable. The forms of the J + G play off the same geometry and become inseparable because of their shared form - a visual synergy. To emphasize the idea of energy efficiency the form of the G becomes a recycling loop and the colors hammer home a modern color palette of sustainability.
The logo would work both in black and white and in the colors provided, so when making copies it will still read clearly.