Here is my concept. I wanted to create a feeling of creativity, elegance and professionalism with this logo. I did this by firstly using a cut stone effect on the "JLS" so, at a glance, you will be able to tell what type of company this is. The elegance is attained from the layout and the font used. I wanted the font to feel time honored but not "old", hence the use of a font that blends well this the stone effect and has a modern, profession and time - honored feel. I hope this is to you liking. I eagerly await your response. Thank you, David
Here are some variations of my original concept. I wanted to create a very subtle yet elegant feel to the logo. I added a third dimension and placed the stone effect to the "back" of the "JLS" and not on the front. I did this to push forward the "JLS" while hinting at what it is that this company does. I hope this is to your liking.
Thanks for your entrys, out of the three that you sent through, entry 4 is my most liked. The thing is the type of logo i am looking for is, one with out an coloured background. Im looking for text and and an imange with no back ground. :) I also do like the text style you have used for entry 6.
Here is another concept I have. I wanted to do something clever, bold and "to-the-point". I used two trowels side by side symbolizing strength and between them, the negative space, makes a silhouette of a home. I believe this is a very good depiction of what your company is about both visually and figuratively. I also believe that technically this is a good logo because is still retains its integrity even when it is made significantly smaller than it is now and it will work on any background, light or dark.