JK's GourmetLogo Design Contest

Logo Design Contest
Contests / JK's Gourmet

JK's Gourmet has selected their winning logo design.

For $300 they received 132 designs from 12 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We are two best friends who have been making and giving away gourmet chocolate sauces for 25 years, and are now ready to sell our to-die-for flavors on-line and at retail.
Industry
Manufacturing & Wholesale
Color Preferences
Overall, the logo for corporate identiry needs to utilize strong colors so it can stand on its own. However, it will also be one design element of the 12 different packaging labels (one for each flavor) which will overall be bold and colorful, with a strong graphic content.
Our Ideas & Additional Information
When designing the logo, keep in mind that JK's Gourmet is one of three elements on a packaging label. The other two elements are the words "Chocolate Sauce" and the flavor of the chocolate sauce. In order of priority on the packaging, the flavor is #1, Chocolate Sauce is #2 and JK's Gourmet is #3. You are welcome to design the logo with or without the words Chocolate Sauce, knowing that it will also be used as a stand alone.
Themes
Complex
Colorful
Refined
Adventure

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Discussion

 
Client
Please show us your design with and without CHOCOLATE SAUCE:

JK's Gourmet
JK's Gourmet Chocolate Sauce
12 years ago
 
Client
JK's Gourmet will initially launch with a collection of chocolate sauces, up to 12 different flavors including original, peppermint, raspberry, espresso, marshmallow, sweet & spicy, etc. They will be packaged in 10 ounce glass jars, and we are working on a gift presentation that includes a modern bowl and artsy spoon.

Initially, we will launch on the internet, as we already have a strong corporate gift following. (We have been giving the sauces away for 25 years to our children's teachers, our family friends, and corporate accounts, with tremendous feedback!) We are also targeting high end specialty retail, which could potentially lead to private label opportunities.

The sauce isn't inexpensive. A 10 ounce jar could retail for around $14.00. Our professionally packaged gift set could retail for around $30.00.

So everything about our brand and image must reflect this upscale, yet modern and clean approach.
12 years ago
 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank a variety of designs to get a variety of entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ After your contest closes it will enter Judging phase. You can re-rank designs in Judging.
~~ While in Judging, the designer ranked in first place can submit revisions

Get answers to your questions here: https://logotournament.com/forum/contest_holder_discussion
12 years ago
 
Client
Chocolate sauce is the first of potentially many other sweets/confections we will offer. Therefore, JK's GOURMET needs to be the focal point. "JKs" needs to work well with "GOURMET", and not be totally disconnected or look like an afterthought. The logo will be part of the label design, but will also stand alone as a corporate image. A combination of contemporary and traditional is very interesting to us....not all of one and none of the other. A graphic design element or shape is encouraged.
12 years ago
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