i like where your going with this
1.) change the "jikoni" outer colour to black instead of brown and keep the insert red.
2.) the "productions" still neds some work its not popping yet i feel like it was overshadowed by the bigger word see if you can do something about that.
3.) i like the concept would aslo be interesting to see more kitchen ware substituted for letters
( this is in reference to the logo
#1 )