Jessie's Jewel Box Logo Design Contest

Jessie's Jewel Box has selected their winning logo design.

For $250 they received 114 designs from 28 different designers from around the world.
Contest
Logo Design Brief Hide

Slogan

Look great everyday

What We Do

Online retailer of eclectic woman's costume jewelry and accessories.

Industry

Retail

Top Three Things to Communicate

#1 - Casually Fashionable
#2 - Hip
#3 - Fun

Our Target Audience:

North American Women ages 18-35.

Color Preferences

Fuchsia, Purple, Red, Amber tones, mixed with light/soft contrasts
(we are open to all types of color combinations)

Our Ideas and Additional Information:

Modern design using a combination of antique, and natural/organic themes

Themes

Feminine
Bright
Economical
Playful
Exotic

Style

Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

FYI we recently narrowed the contest brief as follows: Modern design using a combination of antique, and natural/organic themes. Colors include: Fuchsia, Purple, Red, Amber tones, mixed with light/soft contrasts, however we are open to all types of color combinations.
12 years ago
MMeans (#5) we liked your idea of incorporating the jewel box in your design, however at smaller sizes the box is reduced to a blotch. Perhaps you can make it bigger and less dark? Or, maybe make it an outline instead of solid in color? If not, then removing it might be better.
12 years ago
#6 towhead we liked the natural/organic feel of your entry, however we'd like to see a variant with more antique colors and font.
12 years ago
Eyefibre, we liked entries #50 and #49 , but they have to be wider. At the present dimension the company name is too hard to read at small sizes. It looks like the letters are too crowded against the border of the framing box. Finally we liked that color of green in #50 , but it needs to have a high contrast border around it so that it doesn't bleed into the white surroundings. We like the green, but prefer a high contrast border (black? red?) to prevent this.
12 years ago
towhead, we like the overall design you've come up with, but it misses on a) the color combo (the purple and green in #33 don't quite click together), and b) the font on the word "Jessie's" (#33) doesn't match the vine-like surroundings. Finally the words "Jewel Box" have been reduced in size and are now harder to read. We like the toothpaste font in #6 better than the script font in #33.
12 years ago
brad2, we liked your rhine-stone idea, but the spot light/shadows you have on that full-on red background is not usable on our website. We need a white background, but we do like the velvet-colored red that you've selected. Maybe you can find a way to hold on to the rhinestones and red color, but contain the design to make it usable on a website that does not use spot-lighting or have a background color of velvet red.
12 years ago