Thanks for the entries! I like the idea of the light shining onto the type, however I think the type fonts are a bit too busy - perhaps a more simplified approach? Or a catchier icon or light fixture/light image to make it pop for retail advertising. Also keep in mind that the logo will need to work in black and white newspaper ads. Thanks again and I look forward to working with you!
I tried to submit different design with a completely different concept as you've suggested. Simplified typography and that I used light fixture icons in between the text.
It will be nice to hear your next feedback as maybe I can improve it more later!
Could we try entries #23 with the word "BRIGHT" replacing the word "LIGHT". Make the type fonts more consistent - not so many different styles.
Also, I'd like to try some other versions with a lamp or simple chandelier silhouette instead of the light bulb icon. Perhaps a lamp or chandelier with the sale tag icon incorporated into it or hanging from it?
Or maybe a simple lamp silhouette graphic with a ray of light beaming from beneath it highlighting the stack of type?
We have used light bulbs in a few other sale events and may want to move away from that image.
Thank you for your feedback! I've submitted a new design (#44) based on your latest direction and I also included the black and white version of it (#45).