#34 is great. Can you use a darker blue for the lettering. I worry about using this on print material and other marketing material since it is so light that it will be washed out. #35 is too brown for me on the lettering. I have no idea what advice to give but I wouldnt mind seeing you play around with the box with the wording to see if it can look more refined. I think it'll be easier to use on websites and print material.
Darker blue lettering here #45 When it comes to using this type of design for you business you will end up being in need of a seperate version for black&white. The original design directly converted to b&w will not work and you are right about your concerns on this issue. Thats why I am showing you here the adjusted version for bw #47 This type of adjustments can be made for colored backgrounds as well.
and a greyscale version here #46 -note that this one is directly converted to greyscale. No adjustment made on the original design.
Can you try #48 with a solid box for the lettering instead of the texture. I like #45 with the dark lettering but I still worry about the lettering getting washed out by any background i may use in marketing material.
Solid textures here #55 #56 Font try outs here #57 #58
We can try how it looks on different backgrounds to see how safe we are so just please let me know more about the materials you are concerned about. To me as of now I don't see an unmanageable issue with it.
#57 seems to be winning but the concern is how it will work on different backgrounds. Can you show us this logo on a kraft paper bag, burlap, and what you would consider the best background colour for this on stickers. Would our stickers need to be square boxed, rectangular or circular?