Our Ideas & Additional Information
The animal (jaguar) should feature. It's the dynamism, sportiness, and elegance of the jaguar that we look to express in the logo. Movement, dynamism to be featured.
Some further guidance below.
- PATTERN. Please provide options where you incorporate the typical patterns of a jaguar (rosetted dots, spots) to differentiate it from a black panther. Please refrain from drawing white jaguars.
- FIGURE. Please draw the full body of a jaguar (vs. the head only).
- BRAND IMAGE. The image of the logo will benefit from a heavier emphasis on softer tones. Refrain from aggressive, combative, predatory representations. It should be about (life)style, quality, sophistication (vs. fight, battle, combat sports). The logo needs to appeal to a female audience at least as much as to a male one.
THANK YOU.