Our Target Audience:
For people who want to be healthy and look and feel good, and ready to put in the work to get there. The work includes self improvement, picking up sports, improving diet, etc.
Sex: all genders
Location: large cities, metropolitan areas
Occupation: all occupations
Education: college degree and up
Interests: fashion, sport, fragrances, travel, healthy lifestyle, diet, organic food
Lifestyle: professionals with a demanding job with little time to change their lifestyles into a positive direction. Anyone prepared to invest time, energy, and money into losing weight and getting into shape.
Behavior: Coulee be undecided but eager to change. Educated, good listening skills, hungry to learn, proactive, ready for action, change.
Values: appreciates good attire, good looks, fine things in life. Values quality and is prepared to invest into their image.
Our Ideas and Additional Information:
The animal (jaguar) should feature. It's the dynamism, sportiness, and elegance of the jaguar that we look to express in the logo. Movement, dynamism to be featured.
Some further guidance below.
- PATTERN. Please provide options where you incorporate the typical patterns of a jaguar (rosetted dots, spots) to differentiate it from a black panther. Please refrain from drawing white jaguars.
- FIGURE. Please draw the full body of a jaguar (vs. the head only).
- BRAND IMAGE. The image of the logo will benefit from a heavier emphasis on softer tones. Refrain from aggressive, combative, predatory representations. It should be about (life)style, quality, sophistication (vs. fight, battle, combat sports). The logo needs to appeal to a female audience at least as much as to a male one.