Jacobs & Toney, deli and meat store of the NorthLogo Design Contest

Logo Design Contest
Contests / Jacobs & Toney, deli and meat store of the North

Jacobs & Toney, deli and meat store of the North has selected their winning logo design.

For $375 they received 94 designs from 6 different designers from around the world.

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#1

Discussion

 
Logo Designer
Hello!

I hope you are having a good day.

I've noticed you mentioned in your brief that you wanted a sub in your logo. So I have illustrated one of my favorite subs from scratch -- a philly steak sub, complete with mushrooms, American cheese, lettuce, and tomatoes. Mmmm! Gets me hungry just thinking about it, so good!

Also, in your brief you mentioned in the future you will not include the Jacobs & Toney name. So, the design I've created for you gives you the option to replace that text with a different name completely. Or, if you're not replacing it with another name, the space it occupies could contain a tag line. Ideal tag lines are 1 to 3 words in length (like, "fresh meals daily" or "enjoy freshness"), so this space is ideal for that type of placement.

Each logo submission is 100% vector, so they'll scale well to any size, and work well in full colour, B&W and on coloured backgrounds if needed.

Let me know if you would like any revisions, I'll be happy to make them. Please note: although I had been working on a logo that included the sub since my first submissions, I did not see your public comment until a few minutes before I uploaded. I had no idea you'd posted anything to me, as it was not posted in my private communication area. So, good thing -- I was already working on this concept before you posted that. If I'd just seen that comment tonight, it would have been awhile before I'd have gotten it to you. So, please...for the fastest response to any feedback you leave, please leave that information here. Thanks for understanding in advance; I know you're new to Logo Tournament, and I know it can be confusing at times.

Hope you have a great night! I look forward to hearing your thoughts on this design when you get a chance to look at it.

Take care,
Jennifer
11 years ago
 
Client
HI Jennifer,
Thanks for your feedback. Deli and Meat store of the north needs to be the primary name. Home of the famous sub is what we are known for. If is is to much verbiage lets eliminates Jacobs and Toney. The sub logo needs to be different that would separate us from others. Thanks again, Howard
11 years ago
 
Logo Designer
Hi Howard,

Thanks for letting me know that. Now that I'm told "Jacobs & Toney" can be taken out, it makes this whole process go even smoother. And, you're right -- there was too much verbiage there. So I've gone ahead and made "Meat Store of the North" the main focus of the logo's text, and included the sub from earlier. I've even placed your tag line there, "Home of the Famous Sub." It works much better now.

Please tell me what you think on this one too. Now, if you do/do not like the sub...as it's a main focus of the design at this point, let me know and I'll come up with something else.

Regards,
Jennifer
11 years ago
 
Client
Looking so much better, can you make "Deli and Meat store of the north" a unique type set. Also would you make the sandwich pic unique to us? Feel free to go outside the the box"norm" we are open to anything. Thanks, Howard
11 years ago
 
Logo Designer
Hi Howard,

Thanks for your thoughts.

Just wondering: is there any particular reason why you feel the sandwich pic is not unique to you? The sub was hand-drawn by me personally, from scratch; it is not clip art, if that is what you are afraid of. It is entirely unique in the sense that there is no other sub exactly like it. It was created just for you. And it was fun to draw, let me tell you that. So if you would, please elaborate on that.

As for the type, you mentioned that you want a "unique type set" for the logo. As far as the type goes, I can make something from scratch for the type as well. So if you would please define what you consider "unique" for the font, please do so.

In my mind, unique type means "drawn from scratch." But perhaps you're just asking for something more "funky/unusual/unconventional." If it's the latter, please provide examples to more "unique" (funky/unusual/unconventional) fonts that you feel express this quality. That helps! We're all speaking with each other in typed words here, which is hard to express visual terms with accurately. Examples that are visual in nature really help, so feel free to mention examples I can google on the 'net or paste links in here directly. I believe that's the shortest point from A to B.

Thanks again for your feedback, Howard.

Regards,
Jennifer
11 years ago
 
Client
Thanks for the update, I didn't know that you created the pic. Regarding the type set, im not sure maybe you can give us some options. Just looking for some different type of logos to choose from. Thanks

11 years ago
 
Logo Designer
Hi Howard,

Okay, so...I've done something a little unconventional. I've created a submarine sandwich....with a top bun that resembles mountains, to signify the region you're in. :) It's a little unusual, but I think you'll go for it. You were looking for something distinctive, right? I think this is more along the lines of what you wanted.

I've also used a striking typeface, one that resembles type used in literature used back in the day of explorers, when mountain climbing was somewhat new. When the Titanic was new. When old-time explorers were rugged mountain men.

Let me know what you think of this one, okay? Thanks again for all your feedback, Howard.

Regards,
Jennifer

11 years ago
 
Logo Designer
Hello Howard,

I'm continuing to experiment with a few different typefaces. Just uploaded a version that includes a handwritten script at the bottom, for the tag line. The "Deli & Meat Store of the North" text has been updated as well.

I'm keeping the sub with the mountain-like appearance in the bun in there; if you would like a different approach for the sub, please let me know. If you like this approach for the sub, please let me know that as well. Either way, it would be appreciated. That way, I can continue to develop this concept or come up with something completely different for you.

Regards,
Jennifer
11 years ago
 
Client
#50 please change font from home of the famous sub
11 years ago
 
Client
#49 the deli and meat store font looks to tattoo parlor looking
11 years ago
 
Client
please remove the mushroom, maybe add lettuce, tomato, onions, meat, and cheese only
11 years ago
 
Client
you can keep bacon
11 years ago
 
Logo Designer
Hi Howard,

Great to hear your feedback on these. And I'm flattered you prefer the "sub with a mountain range in it" approach! Thanks for the rank.

I'll be adjusting these submissions according to your feedback, and submitting the revisions later tonight.

Regards,
Jennifer
11 years ago
 
Logo Designer
Hi Howard,

I've just uploaded the second of two versions of the sub, with modifications you mentioned earlier included.

The first has the bacon, cheese, onions, tomatoes, lettuce, and cheese...with philly steak meat on it. No mushrooms anymore.

The second has bacon, cheese, onions, tomatoes, lettuce, and cheese...but includes salami instead of philly steak meat.

There is an alternate concept I'm working on for you, which I'll be uploading sometime tomorrow. I think you'll like that one too!

Have a great night.

Regards,
Jennifer
11 years ago
 
Logo Designer
P.S.: What do you think of the new font used for the tag line? If you do/do not like it, please let me know either way. And, if you don't like it, please let me know just what it is about it that you dislike. Thanks in advance for your thoughts.
11 years ago
 
Logo Designer
Hi Howard!

It looks as though you reeeaallly like Baco's designs, which gives me the impression that you probably have already decided upon his design as the winner. So, knowing that you're taken care of, I'll gracefully bow out of the contest now. I was working on an alternate concept, but I'm thinking you're already so sold on Baco's designs, it probably would be moot for me to continue.

I'm glad to see you're happy with a design, and wish you nothing but the best with your contest. Hope your rebranding of the store goes really well!

-Jennifer
11 years ago
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