#69 - #72 - Great take! very creative. Love the leaf behind the s. HOWEVER, we do not work in skyscrapers. Our clients are big box retail, car dealerships, schools, houses of worship. So while I love what you've done, the logo doesn't reflect what we do. Really good work, though. Thank you! ~ Debra
WHAT’S WORKING: • Clean overall design. • Simple shape. • Clean read on ‘Maintenance’ text. WHAT’S NOT WORKING: • Overall the design is rather clunky. • ‘Maintenance’ in the oval looks forced and crammed in. • The italic type for ‘Maintenance’ is ok only if the ‘Js’ remains italic. • Too much space between ‘J’ and ‘s’, too much open space around those letters as well. • Leaf at top looks rather arbitrary and stuck on. ADJUSTMENTS NEEDED: • Tighten up overall. • Remove the leaf at the top. • Less width on the oval. Too much thickness on the oval as it curves around the inner oval shape. • Have the inner oval come around from the right and drop the leaf in as the apostrophe. • Less space between the ‘J’ and the ‘s’.
#181 WHAT’S WORKING: • Simple, clean design. • Curl on corner of logo is OK. • Could work stacked or horizontal. • Would work ok in grey scale or B/W. WHAT’S NOT WORKING: • Not sure about the JS letter forms coming in from the sides. Needs work. • The italic type for ‘Maintenance’ • The ‘Since’ text disappears when the logo gets small. Legibility! ADJUSTMENTS NEEDED: • Give space between the J and S where they come close at the bottom. • Fill in the J, no stripes. • Go non italic on ‘Maintenance’ text. • Make the ‘Since’ text legible. Make sure it works when logo mark goes small.
#115 WHAT’S WORKING: • Simple, clean design • Clean read • The italic type for ‘Maintenance’ is OK but would like to see non italic. • Js type is clean, classic font. WHAT’S NOT WORKING: • The 2 tones of green looks forced. • The branch coming in from the side is not necessary. It looks like it was put in to force a color break. • The ‘Since’ text disappears when the logo gets small. Legibility! ADJUSTMENTS NEEDED: • Remove the branch from the side. • Remove the leaf at the very top. • Keep only the leaf serving as an apostrophe. Make 15% bigger. • Go non italic on ‘Maintenance’ text as an option. • Try putting the ‘Since’ text on the outside of the box, bigger center justified below the box as an option. • Make the ‘Since’ text legible. Make sure it works when logo mark goes small.
#108 WHAT’S WORKING: • Simple, clean design. • Clean read on ‘Maintenance’ text • Js type is clean, classic font. • Use of the oval to make the branch ok. WHAT’S NOT WORKING: • The ‘Since’ text disappears when the logo gets small. Legibility! ADJUSTMENTS NEEDED: • Remove the leaf at the top, no necessary. • Keep only the leaf serving as an apostrophe. • Make sure the leaf merges with the curve of the oval in an elegant way and is not bent or broken looking. • Go Sans Serif on ‘Maintenance’ text as an option. • Make the ‘Since’ text legible. Make sure it works when logo mark goes small.