Our Target Audience:
20 - 45
Working moms and stay at home moms
Our buyers are women purchasing for themselves and their daughters, who want cute, comfortable no-fuss dresses with pockets. When their friends say "cute dress," they reply with "It has pockets!"
Our customers are primarily located in the south and lower midwest but we sell exclusively online so our buyers can be located anywhere.
They are typically well-educated, middle to upper class women who like to look nice but don't overdress, and while they could afford more expensive items they appreciate our reasonable price points.
Nothing too bright or bold.
We want this to look classic.
Colors we like: mint green, navy and other blues, muted pastels, muted pinks, grey, white, tan