A distinct and simple logo that of course can be made more complex or detailed if you like. (More realistic person. Detailed gradients/shadings/gloss ... and so on.)
We looked at your work and were really impressed. We especially liked what you did for 'Trackside Coffee'. Very inspired! Something along those lines would get us really excited!
And while I'm thinking... here's a strong simple window logo that is easy to remember. Presenting it here in perspective - but of course it could also be 2D. Regards Akerman
Still thinki'n on the 'Trackside Coffee angle' and have tried several city ideas without finding a good concept. I think the problem is that the product is static/has no actual movement and therefore doesn't lend well to portray in said manner. I'll think some more...