International Resource Laboratories Logo Design Contest

International Resource Laboratories has selected their winning logo design.

For $375 they received 132 designs from 22 different designers from around the world.
Contest
Logo Design Brief Hide
IRLabs
Australia

What We Do

IRL provides consultancy and laboratory analysis services for Coal Seam Gas and Coal industries.

Industry

Natural Resources

Top Three Things to Communicate

#1 - Accuracy
#2 - Precision
#3 - Professionalism

Our Target Audience:

Middle aged 30-50 year old executives, male dominated high management positions, university educated, working for global stock listed energy and resource companies.

Color Preferences

Some of the colours I would like to see use are:

Grey, Orange, Yellow, Green, Black, Red

Colours we don't want:

Royal Blue

Themes

Masculine
Necessity
Serious
Modern
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Discussion

Discussion

IRLabs
Australia
The grey and orange colour scheme is good but could we please see some alternative colour schemes, be creative but remember IRL is a professional services company to the Coal Seam Gas and Coal industries.

Also I would like to see some of the currently rated examples in a Grey and Green colour scheme.
5 years ago
IRLabs
Australia
Its starting to look great!!!

Keeps those concepts coming, we are open to new ideas and concepts. Be creative, perhaps some different colour combinations, we are looking for a corporate fell, with a professional look.

New developers welcome.

Keep up the good work and good luck.
5 years ago