International Milk Composition Consortium (IMiC) Logo Design Contest

International Milk Composition Consortium (IMiC) has selected their winning logo design.

For $275 they received 212 designs from 20 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
Slabossiere
Canada

What We Do

IMiC is a research consortium of scientists and researchers studying human breast milk to understand how it supports healthy infant growth. Human breast milk is very complex, containing essential nutrients (fat, protein, carbohydrates, vitamins, minerals) plus important non-nutrient components that are not found in infant formulas (hormones, growth factors, enzymes, antibodies and live cells). The IMiC team is studying all of these components to understand how they interact and influence infant growth and resilience in different global settings. The study currently involves 1200 mothers and babies from 5 countries (Canada, Nepal, Burkina Faso, Pakistan and Tanzania).

IMiC is funded by the Bill & Melinda Gates Foundation and led by Dr. Meghan Azad at the Manitoba Interdisciplinary Lactation Centre (MILC; www.milcresearch.com).

You can read more about IMiC here: http://www.themanitoban.com/2020/03/a-sizeable-contribution-to-breast-milk-research/39379/

Industry

Medical

Color Preferences

Blue or Purple (see www.milcresearch.com and match tones in this logo)
Red (see Bill & Melinda Gates Foundation logo and match this tone)

Our Ideas and Additional Information:

Key concepts are:
1) breastfeeding, breast milk, mother-infant
2) global, international (5 countries involved; we might add more countries later so probably we should not specify the exact countries)
3) complexity of milk (many components) & big data (we will use machine learning and artificial intelligence to integrate and analyze many components of breast milk)

Definitely do NOT include anything resembling a baby bottle.

Please see attachment for further info and visual ideas.

Read more about IMiC: http://www.themanitoban.com/2020/03/a-sizeable-contribution-to-breast-milk-research/39379/

Themes

Colorful
Necessity
Modern

Style Inspiration

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