InterAct Mental Health Management provides psychiatric care by medical and psychological personnel onsite at nursing homes and assisted living facilities.
Industry
Medical
Top Three Things to Communicate
#1 - professional medical provider
#2 - we are caring and empathetic
#3 - take action - we are an active company that "interacts"
Our Target Audience:
(1) We are recruiting medical professionals to work for us - they are a key audience that needs a professional logo that conveys seriousness and empathy for patients. Primarily doctors, nurse practitioners, psychologists
(2) We need to appeal to nursing home administrators that will select our service to offer at their facility. These are 35-50 year old business professionals with a health industry orientation.
Overall, both men and women with advanced education and a strong orientation towards healthcare. A focus on older ("geriatric") patients in nursing homes would be appropriate, although we are mainly focusing on being involved in a business provide mental healthcare support.
Color Preferences
Not entirely
Our Ideas and Additional Information:
Part pictoral, part abstract.
We'd like the words "InterAct" to be large, then "Mental Health Management" to be smaller and less significant below, to the side, etc.
We would like to have some graphic - whether this is a picture of people interacting (in a patient-medical provider sort of way or other), a symbol that convey caring interaction, etc.
Regarding colors, we think that grey, purple, green, and blue are the best colors. Darker green and darker blue combinations as well as darker blue and darker purple are attractive, although certainly open to other combinations.
Themes
Serious
Refined
Elegant
Simple
Quiet
Luxury
Modern
Secure
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
I like the simplicity of #1, but it doesn't look as sophisticated as we are hoping for. close, but not quite there. perhaps it doesn't cover the seriousness of a medical business.
#2 does not look like a corporate logo to me - it appears to be a piggy-back ride. the artist is using creativity but it isn't the professional look we are seeking.
I like the simplicity, size of the graphics, professional AND medical appearance of #6.
I wish the colors were a bit different. I'm not crazy about the mustard yellow and I think the blue is a bit too bright. I would prefer a darker blue-grey, and replacing the yellow with either a grey, dark green, etc.
Regarding #9, 10, and 11 - I like the "interaction" of these logos, but the graphics of the hands don't fit somehow. I think the hands are far too big, I don't care for the shadowing of the text, and the colors are a bit too stark vs. subdued.
Regarding #13 - we'd like to see some other color options. perhaps blue/green, some darker tones as well, etc. seeing a few different fonts for the words might help. making the "mental health managment" portion slightly bigger might be great.
Regarding #38 - we like this design, but thing the design on the left on the logo isn't exactly right for some reason. i keep seeing a star in the design and my eyes focus too much on that.
colors are nice. the proportion between InterAct and "mental health management" below is good.
we will be picking a logo very much like #3, #13, or #38. #3 is still our favorite.
Just so you know, designers earn points based off of rankings. If possible, please rank at least the top 10 designs so the designers who don't win the contest can get a ratings boost from participating in your project. Thanks!
