REALLY like Entry #9. Excellent color choices, great highlighting the IMPACT in our name, both visually with the logo and with the red coloring in the text. We DO wish to use our tagline "Leadership. Activated.", too. Entry #10 is strong, too, and shows a more subtle approach, with the lowercase lettering. I like the imagery of the "togetherness" concept of the logo treatment. Could we see it with different colors, and the tagline?
Still favoring #9 so far. Would like to see it b/w, too please. Also like #17. Very cool. Prefer #16's color vs #10. Thank you. Could I see #16 with IMPACT red and leadership activated another color? Thanks. Great stuff.
I inquired with a friend who is a very, very talented designer. I trust his insights implicitly when it comes to creative work.
Here's a quote from him regarding #16:
"i like the two eyes sharing the dot, gives impact and climactic feel. and it could work flat or with the shading. i like the logotype as well. would make for good biz cards and letterhead."
I will not take credit for his words, but will accept his input and accordingly I have moved #16 to my top position.
Sorry for giving you so many conflicting inputs. Let me try again:
I would like to see two examples: First - Start with #16 as your baseline: KEEP all lowercase, bold for the logotype, exactly as you have it. BUT: Reverse the reds (grey intentional red impact). You can use a red dot over the first i in intentional and a grey dot over the i in impact. For the "i" bridge, also make the right 'i' red to align with the red in impact. KEEP uppercase, thin (light weight font) for the subheader. BUT: Make it Leadership. Activated. Don't play with the spacing around the periods. MAKE SURE THE FONT POINT SIZE IS IDENTICAL IN EACH WORD FOR Leadership. Activated. JUSTIFY "Leadership. Activated." with the logotype "intentional impact".
Second - Start with #107 as your baseline: Copy the logotype and subhead, exactly as above. Show me a left anchored logo, with the tagline to the right, as an optional lock-up.
Third - Use the "revised" #16 per instructions above, and use a lowercase thin font for "Leadership. Activated."
In #120, please REMOVE the grey dot over the i in impact and the red dot over the i in intentional. Let's just have them be the same color as the text.
And, keeping UPPER CASE - LEADERSHIP. ACTIVATED. (the period should be to the RIGHT of the letter, just slightly).
Last comment on #120. The perioad after ACTIVATED. also looks to be in a weird spot - please space it slightly more to the right. It really should look evenly spaced as though it were typed out, with it being a period like at the end of a sentence after each word with one space between each word.