Our Target Audience:
The primary audience are owners/shareholders of small to medium sized businesses (£500k - £5m turnover) in any industry that are struggling in some way - they may have financial problems, they may have fallen out with their partner(s), the owner may be very ill... There will be a strong reason for change. The typical owner/manager would be male aged 35-55, entrepreneurial, proud and possibly embarrassed to ask for help.
Secondary audience - lawyers, bankers, accountant who could refer us to these companies