Institut Dr. Schauerte Logo Design Contest

Institut Dr. Schauerte has selected their winning logo design.

For $475 they received 128 designs from 17 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
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Germany

What We Do

As a so called Contract Research Organization (CRO) we conduct clinical trials on behalf of pharmaceutical companies. Clinical trials are research studies with human participants on new treatments (such as novel vaccines, drugs, supplements, medical devices etc.)

Industry

Medical

Top Three Things to Communicate

#1 - Expertise
#2 - Experience
#3 - Integrity

Our Target Audience:

We are a B2B business. Our clients are pharmaceutical companies of all sizes from all over the world. Decision makers in such companies who purchase our services are middle-aged, rather conservative males and females mostly with an academic background (master, PhD) in natural sciences.

Color Preferences

Conservative colors associated with research: Blue, grey, black, white, maybe green

Our Ideas and Additional Information:

Elements you can use:
- Full company name: “Institut Dr. Schauerte”
- Acronym “IDS”
- The type of company we are “CRO” or “Contract Research Organisation”
- Graphics from our current logo (= musicians)

We currently call ourselves Institut Dr. Schauerte. Going forward, we would like the acronym “IDS” to become more customary among our customers. Therefore, a logo would be great which contains both the full company name and the acronym.

Themes

Masculine
Simple
Gray
Subtle
Quiet
Necessity
Expensive
Serious
Refined
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Mobile
Print
Desktop

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